Tuesday, March 12, 2013
Classic Ads: 1961 Buick Special
Perhaps I'm reading too far into it. Perhaps General Motors simply felt that the compact Special with easier steering effort would appeal to women, many of whom no doubt wanted a car that was more practical, easier to drive and park than the boats their husbands drove. Nothing wrong with that.
At any rate, I'd love to know exactly how power steering makes a car like this more agile at speed. Maybe it's like my dad's truck - almost no steering resistance; you just crank the wheel enough times fast enough and it usually goes where you point it, unless you're going too fast for the tires to grip. With narrow 1960s bias-ply tires, though, your handling limits are going to be pretty low.
This ad appeared in the February 3, 1961 issue of Life magazine.