It's been the same old story for decades. What's an innovative luxury feature one year frequently becomes mainstream standard equipment in another year or two. In 1973 Chrysler trumpeted their new electronic ignition system, digital clock and additional sound deadener which contributed to a quieter ride. Other quality construction details included rustproofing body dips and more welds instead of bolts. Chrysler would perhaps do well to remember their slogan of the time: "Extra care in engineering... it makes a difference." Indeed it does. Maybe Chrysler wouldn't have needed that bailout if they had kept those words at heart.
This ad appeared in the December 1, 1972 issue of Life magazine.
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