Tuesday, April 23, 2013

Classic Ads: 1971 Buick Skylark Custom

In 1971, Buick advertised their cars as "Something to believe in". Apparently believing in your Buick will make you a surfer and more popular with the ladies. Or at least you can trust that it won't rust underneath from being parked on wet sand 30 feet from the ocean.
The '71 Skylark Custom was marketed as a luxurious midsize car at a relatively low price point. Being based on the low-priced Chevelle probably helped keep costs down. The Buicks were available in a variety of trims and powertrain combinations, and offered features not available on other cars in its class. What do you think? Does Buick give better reasons to buy a new car than anybody else?

This ad appeared in the Feb 5, 1971 issue of Life magazine.

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