Tuesday, April 2, 2013

Classic Ads: 1966 Lincoln Continental Coupe

I get a very East Coast vibe in this 1966 ad for the Lincoln Continental coupe. The lighthouse, people shooting clay pigeons, it all shouts Martha's Vineyard to me. And that's fine, because rich people live there and those are the sort of buyers who would drive a big Continental luxury coupe in 1966. When was the last time you saw a man with a gun in a luxury car ad?
The '66 Continental's biggest update was of course the handsome new coupe body, but it received a refresh front and rear and a new engine displacing 462 cubic inches. An 'automatic temperature control system' (air conditioning?) and stereo tape (8-track?) AM/FM radio were now available.
Now that I look at it, the Continental coupe has a passing resemblance in profile to a Ford Galaxie. This would be remedied in 1968 when the car got a more formal roof with smaller quarter windows. In my opinion, this early coupe style is far more attractive.

This ad appeared in the March 4, 1966 issue of Life magazine.

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