In the mid-1960s Detroit truck manufacturers found a way to capitalize on the American pastime of camping, with pickups that were designed to pull double duty hauling cab-over campers. Ford had an F-Series Camper Special, Chevy had a C/K Camper Special (or Custom Camper) and Dodge also offered a D-Series Camper Special. Now outdoorsmen could go do manly things like hunting without dragging the whole family along in the station wagon with a trailer.
This ad appeared in the November 1, 1965 issue of Life magazine.
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