Wednesday, February 13, 2013

Classic Ads: 1966 Ford Mustang

If you want to sell a car to a person who doesn't like cars, play up its practicality. And boy do they ever in this Ford ad. Instead of publishing a full-page airbrushed beauty shot of a stripey red GT fastback on a beach surrounded by beautiful women playing volleyball, we have a rather average-looking young lady up to her eyeballs in grocery bags in front of a sedate Nightmist Blue six-cylinder coupe. The ad calls attention to the base Mustang's fuel economy, but reminds us of the car's famously extensive options list that allowed thousands of combinations from mild to wild. Among the many options were a vinyl roof and wire wheel covers, which cost $74.36 and $58.24 respectively.
This ad appeared in the March 4, 1966 issue of Life magazine.

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