Friday, January 11, 2013
Classic Ads: 1973 Chevrolet Camaro Type LT
The seventies were not kind to the muscle car. Emissions laws and the fuel crisis led to a focus more on personal luxury than outright performance. Reflecting the changing times and taste of customers, Chevy introduced the Type LT (Luxury & Touring) trim level on the Camaro. If that trim name sounds familiar, it's still used on Chevys from the Cruze to the Suburban. And it pretty much means nothing now except "mid-level".
This ad ran in the December 8, 1972 issue of Life magazine.