Sunday, January 13, 2013

Classic Ads: 1962 Studebaker Gran Turismo Hawk

The Studebaker Gran Turismo Hawk is a fascinating study in what can be done with a nearly 10-year-old body and chassis and a limited budget. The GT Hawk was based on the 1956 Hawk, which was in turn based on the 1953 Commander. Brooks Stevens fashioned a "European" body for it and it was marketed as a family sports car. This was fairly unique since at that time a sports car was usually a two-seater with rough suspension, electrical problems and a leaky roof. The GT Hawk was available with a V8, a 4-speed and bucket seats. Perhaps you could call it an early muscle car.

This ad ran in the October 27, 1961 issue of Life magazine.

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