Pictures taken at Moda Auto Lounge, Dublin, CA.
Showing posts with label 1973. Show all posts
Showing posts with label 1973. Show all posts
Sunday, March 3, 2013
Monday, February 4, 2013
Thursday, January 17, 2013
Classic Ads: 1973 Chrysler Newport
It's been the same old story for decades. What's an innovative luxury feature one year frequently becomes mainstream standard equipment in another year or two. In 1973 Chrysler trumpeted their new electronic ignition system, digital clock and additional sound deadener which contributed to a quieter ride. Other quality construction details included rustproofing body dips and more welds instead of bolts. Chrysler would perhaps do well to remember their slogan of the time: "Extra care in engineering... it makes a difference." Indeed it does. Maybe Chrysler wouldn't have needed that bailout if they had kept those words at heart.
This ad appeared in the December 1, 1972 issue of Life magazine.
Friday, January 11, 2013
Classic Ads: 1973 Chevrolet Camaro Type LT
The seventies were not kind to the muscle car. Emissions laws and the fuel crisis led to a focus more on personal luxury than outright performance. Reflecting the changing times and taste of customers, Chevy introduced the Type LT (Luxury & Touring) trim level on the Camaro. If that trim name sounds familiar, it's still used on Chevys from the Cruze to the Suburban. And it pretty much means nothing now except "mid-level".
This ad ran in the December 8, 1972 issue of Life magazine.
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